Chuda & DCL: two product spots made in 3D, 2024 to 2025

2024–2025Scroll

Chuda & DCL

Two products as no camera could take them: a cream jar caught in a frozen splash, and a lotion poured round its bottle.

For Chuda, Dr. Elena Ocher’s Healing Hydrating Cream, a 12-second spot made in 2024 in 16:9 and 9:16: the red-lidded jar, its label, and a splash that wraps round it and holds.

For DCL Skincare’s AHA Resurfacing Lotion, a 20-second spot made for phones: the pour, a close look at the bottle, and the bottle alone on pale blue. Kevin did the 3D product animation, the simulation and the lighting for both.

Clients: Dr. Elena Ocher, New York, for Chuda Healing Hydrating Cream; DCL Skincare, for its AHA Resurfacing Lotion
Years: 2024–2025
Formats: Chuda, 12 seconds, 16:9 and 9:16; DCL, 20 seconds, 9:16
What I did: 3D product animation, simulation and lighting
Chapters: Chuda, DCL

Chuda

The splash runs as you scroll and holds where you stop.

The cream in its open jar, a swirl lifted at the centre — **The cream,** the spot’s first shot

The red lid in the air above the open Chuda jar, the label whole: Chuda, Dr. Elena Ocher, New York — **The lid,** landing

DCL

A 20-second spot for DCL Skincare’s AHA Resurfacing Lotion, made for a phone.

White lotion pouring over the tilted bottle — **The pour**

Lotion running down the bottle over the DCL Skincare name — **The close look,** the name under the lotion

The AHA Resurfacing Lotion bottle standing alone on pale blue — **The bottle,** on pale blue

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