Kevin Grandison

Paddock: brand, web and film, 2022 to 2026

2022–2026Scroll

Paddock

A private car storage club in New York and Miami: a hexagonal P, a quiet editorial voice and cars lit like sculpture.

Paddock keeps collector and exotic cars, and gives their owners a club around them. The identity started in 2022 with a hexagonal P and a hexagon grid, the sign of a network of people who share one love of cars.

In 2026 the mark was redrawn and the system carried through a new website, the members’ app, films, events and print.

Client
Paddock, New York and Miami
Years
2022–2026
What I did
Identity and its revision, guidelines, websites, the members’ app, film, photography, 3D, print
Chapters
Brand, Web, Film

Brand

A hexagonal P, drawn on the hexagon grid that runs through the whole system.

A page of sketches for the Paddock mark
A page of sketches for the mark, 2022

The P, as it was drawn

One cell of a hexagon, with the P cut into it: the shape every other part of the system is built from.

A guidelines spread: the Paddock NYC lockup and the P on its unit of measure
The P and its unit of measure. Guidelines, 2022
A guidelines spread: the hexagon grid as a background pattern
The hexagon grid, a network of people who share one love of cars
A Paddock print ad in a magazine
A print ad in the system, 2022
The Paddock locations poster: Upper West, Upper East, Midtown, Tribeca, Miami Beach
The locations, New York and Miami

Web

paddocknyc.com · the 2026 siteRecorded from the live site

The site shows the garages, the services and the locations, and takes enquiries. Here it is, recorded on a desktop.

paddocknyc.com · the first site, 2022Desktop and phone, as recorded

The members’ app

Members book a pick-up or a drop-off and schedule services for their cars.

Screens of the Paddock members' app: booking a pick-up and a drop-off

“The goal is always to redefine what it means to enjoy these vehicles and to preserve the culture behind them.”

Paddockpaddocknyc.com

Film

Paddock Spaces,the garage film, 2022

Brought Home, the brand film, 2026

The Paddock NYC sign on an easel in a crowded atelier room
The club off the road: an atelier evening with LUXUNY, 2022
The Paddock sign among plants at the atelier evening
The mark in the room

More for Paddock

  1. Paddock Miami3D launch teaser, 2022
  2. Car Park RallyFilm and photos, 2022
  3. Paddock × LucciolaEvent film and photos, 2023
Palm shadows across an Aston Martin bonnet, from the Paddock Miami teaser made in 3D

Built before it existed: Paddock Miami in 3D

Next

Next: Amici & Vino

Back to the indexOpen Amici & Vino