Paddock: brand, web and film, 2022 to 2026
01 of 11 · 2022–2026Scroll
Paddock
A private car storage club in New York and Miami: a hexagonal P, a quiet editorial voice and cars lit like sculpture.
Paddock keeps collector and exotic cars, and gives their owners a club around them. The identity started in 2022 with a hexagonal P and a hexagon grid, the sign of a network of people who share one love of cars.
In 2026 the mark was redrawn and the system carried through a new website, the members’ app, films, events and print.
- Client
- Paddock, New York and Miami
- Years
- 2022–2026
- What I did
- Identity and its revision, guidelines, websites, the members’ app, film, photography, 3D, print
- Chapters
- Brand, Web, Film
01 · Brand
Brand
A hexagonal P, drawn on the hexagon grid that runs through the whole system.
The P, as it was drawn
One cell of a hexagon, with the P cut into it: the shape every other part of the system is built from.
02 · Web
Web
The site shows the garages, the services and the locations, and takes enquiries. It scrolls here as you do.
The members’ app
Members book a pick-up or a drop-off and schedule services for their cars.
“The goal is always to redefine what it means to enjoy these vehicles and to preserve the culture behind them.”
Film
03 · FilmPaddock Spaces, the garage film, 2022
Brought Home, the brand film, 2026
More for Paddock
- Paddock Miami3D launch teaser, 2022
- Car Park RallyFilm and photos, 2022
- Paddock × LucciolaEvent film and photos, 2023
Built before it existed: Paddock Miami in 3D