Emma, a concept: web and 3D, 2026
05 of 11 · 2026ConceptScroll
Emma
Concept
A child’s day, told as one scroll story and built in three.js.
Emma, from Ein Tzofia in Israel, is software that reads moments of a child’s day. This concept imagines a new website for it, told as one scroll story: the day’s moments stand as a tower of painted blocks, fall at 19:30, and lead back to where the evening began.
Kevin directed it, wrote the story and the copy, made the 3D and built the whole front end in three.js, so the story is drawn in the browser as it is read.
- Product
- Emma, by Ein Tzofia, Israel
- Year
- 2026
- What I did
- Art direction, story, copy, 3D and the front end in three.js
- Chapters
- Web, 3D
01 · Web
Web
The whole site is one scroll story, drawn in 3D as the reader moves down the page.


On a phone
The same story, the same blocks and the same evening, in one column.
The site on a phone, recorded as it scrolls

3D
02 · 3DEvery block, toy and room in the story is a 3D model, with its light baked in so it can run in a browser.
From picture to model
The door started as a picture and was modelled to match it.



Baked light
The light is worked out ahead of time and stored in a map on each model.


The pattern, the evening set beside the other days