Made it Grand: the Kevin Grand is on Upwork ident in 3D type, 2023 to 2024

04 of 11 · 2023–2024Scroll

Made it Grand

Where the name play started: the “Kevin Grand is on Upwork” ident, set in 3D type, in a run of colourways.

Made it Grand is Kevin’s own studio. Its ident reads his name as a sentence, Kevin Grand is on Upwork, and with every pass one word takes a new material and the frame a new ground.

The type was modelled and animated in Cinema 4D and textured in Substance.

Studio: Made it Grand, Kevin’s own
Years: 2023–2024
What I did: 3D type and motion in Cinema 4D, textures in Substance
Chapters: 3D type

3D type

01 · 3D type

Each pass gives one word a new material: woven, glass, bamboo, glossy red and, last of all, stone. Here, close on GRAND.

The ident on peach: UPWORK as a dark woven block — **Peach,** UPWORK woven

The ident on blue: GRAND in rippled blue glass — **Blue,** GRAND in rippled glass

The ident on cream: GRAND built from green bamboo canes — **Cream,** GRAND in bamboo

The ident on pink: GRAND swelling in glossy red — **Pink,** GRAND in glossy red

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