Paddock

BrandWebFilm
01
A private car storage club in New York and Miami: a hexagonal P, a quiet editorial voice and cars lit like sculpture.
See the case studyReel2024
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BrandWebFilm
01
A private car storage club in New York and Miami: a hexagonal P, a quiet editorial voice and cars lit like sculpture.
See the case studyBrandMotion
Kevin Grandison is a designer and director. Brand, motion, film, photography, the web and 3D are one practice here: every project gets the ones it needs, and they all answer to the same idea.

About
Film, brand
03
Lunch on cream, late nights in neon: a rebrand around the name everyone already used, and the film that shows both.
See the case study3D type
04
Where the name play started: the “Kevin Grand is on Upwork” ident, set in 3D type, in four colourways.
See the case studyWeb, 3D
One sentence the whole project answers to, before anything is drawn.
Type, colour, motifs and motion, agreed before the first page or frame.
Brand, film, web and 3D built from that one system, often side by side.
Every frame and every page looked at closely before it goes out.
Good Vibes Cantina
Built before they exist
06
Cars and rooms made in 3D before there was anything to photograph: the Paddock Miami launch teaser, and the Good Vibes Cantina interior, planned before it was built.
See the case studyProductCGI
07
Two products as no camera could take them: a cream jar caught in a frozen splash, and a lotion poured round its bottle.
See the case studyFilm
08
The piano bar upstairs, by candlelight: cocktails, the tables and the live piano.
See the case studyFilm, photos
09
A club rally from the garage to the country road, filmed in 4K, with the stills from the day.
See the case studyFilm,photos
10
A dinner in the wine cellar: the film, and three sets of stills from the night.
See the case studyReel
Experiments in 3D and simulation, made for nobody but the craft.